Creating a whole new range to communicate the idea for their Christmas campaign is bold and innovative. Bravo.
What’s the digitalness in you waiting for? We’re looking for the ‘You’ that’s happy to admit you don’t know absolutely everything. The ‘You’ that’s ready to take on the challenge of not knowing. Working with people like you to achieve the un-known. We like the un-known, the un-advertising, the un-thinkable, the un-expected. You’re grounded with digitalness, you’re keen to share this knowledge, expand it, and to re-think it. Like us, you [...]
Learn why from a 13 year old blogger in NYC. No, really. Via @Mashable. http://mashable.com/2013/08/11/teens-facebook/
Being their 60th birthday bash, the organisers attracted a record number of celebs to Cannes this year. Some were kind and sharing, others were distracted and a bit rude. So on my 8th and final day, let me share some of the highlights (and a lowlight)… Sean Coombs urged us to touch millenials emotionally, cos they hate ads. He was pretty cool but he was being asked [...]
A snapshot of two of the best seminars I’ve seen this week. Both have reassuring implications for Meerkats. Read on and see if you agree… 1. WHAT CLIENTS WANT Okay so there’s this American company called Effective Brands. The name is a bit obtuse but apparently they deal in brands and effectiveness. They wanted to know how clients saw the role of marketing and its value in their organisations in [...]
Okay so here’s the world’s youngest CEO. He looks 12 but is probably a far more mature 17. He runs KIIP, an internet company that rewards people for online achievements. His use of loud WOO!s and AWRIGHT!s etc was initially grating but he eventually charmed the room. Even if his “seminar” was actually a thinly veiled promo for his company. I dunno, maybe they’re gonna float soon. Side note: the [...]