The best way to get a feeling for Meerkats is to read the handbook we give our new employees on their first day.
Latest ads or ideas or websites or anything to do with brand communications and behaviour that we wanna share.
Here’s an old internal video created by Microsoft’s own packaging team that shows what it might look like if Microsoft were to re-design the iPod packaging. Basically it is a step by step guide of what not to do when it comes to design. This video illustrates the K.I.S.S principal perfectly and how it can easily be forgotten when people try to communicate more that one key message. The end [...]
Knowing your audience and what turns them on paid off for Coca-Cola when they launched the Coke Burn project. It’s inspiring, feels authentic and is a great watch too. Check out the Case Study here.
Have fun finding the ten hidden meerkats in this page taken from “Where’s the Meerkat?”. Written by Jen Wainwright and illustrated by Paul Moran, Steve Wiltshire and Simon Ecob.
Clever little collaboration between The Satorialist, his blogger girlfriend Garance Dore and Tiffany, all curated and hosted on Instagram. Stories and images of love, romance tips as well as free music downloads all beautifully presented and wrapped in the Tiffany brand. See more here Via PSFK
Another fascinating Google experiment from Chris Milk and friends, who bought us The Wilderness Downtown. Initially bewildering – it changes animation styles rapidly – but once you get used to navigating through a constantly evolving and rendering 3D lansdcape it’s a case of ‘what will happen next?’… and ‘how do they do that?’. You can even fly through the sky which renders with vertigo-inducing accuracy …crazy genius. Play here.
A great idea that tugs on the heart strings. If you like animals, which I do, you will appreciate what this site is trying to do. It’s a strange one, but it’s common for owners to look like their pets. Doggelganger is a site that was developed by Colenso BBDO NZ for the Pedigree adoption drive in NZ, helping to partner people with a dog that is up for adoption. Once [...]
