The best way to get a feeling for Meerkats is to read the handbook we give our new employees on their first day.
Latest ads or ideas or websites or anything to do with brand communications and behaviour that we wanna share.
Okay so here’s the world’s youngest CEO. He looks 12 but is probably a far more mature 17. He runs KIIP, an internet company that rewards people for online achievements. His use of loud WOO!s and AWRIGHT!s etc was initially grating but he eventually charmed the room. Even if his “seminar” was actually a thinly veiled promo for his company. I dunno, maybe they’re gonna float soon. Side note: the [...]
Ugh, queuing. When I came back from my first Cannes in 2005 and recommended that everyone should go, I didn’t mean literally. There are twice as many delegates this year as my first year and boy does it show. I gotta get to the Grand Auditoriums at least 30mins before each good seminar now and forget about looking at any shortlisted work at the Mac Stations – that South Korean [...]
I’m writing this up during a panel session on celebrity tweeting with Martha Stewart, Mel B and a comedian Nick Cannon (Google him, he’s huge in the U.S.). It’s polite but boring. The main point: Twitter works great for celebrity brands but make sure it’s really you doing the writing. Oh, and Martha recommends the bouillabaisse at La Palme D’Or. So… today’s blog. I’m fascinated by how things work, what [...]
Two days out from the start of the Festival and I’m already seeing this guy everywhere. The brand icon for the 2013 Cannes Lions Festival is plastered all over town on street posters and canvas banners and bus backs. And I’m sure I’ll see him everywhere inside Le Palais once the festival starts officially tomorrow. He looks angry this year. He seems to be clenching that brush in is teeth [...]
Cannes pulls out the big guns. The Cannes Lions Advertising Festival is 60 this year and it’s clear from the seminar program the organisers have gone all out with the A list to make it a year to remember. The line-up includes Jack Black, Conan O’Brien, Jenson Button, Lou Reed, Martha Stewart, Sean Combs, Vivienne Westwood, Annie Leibovitz and a yacht-load more. You might be tempted to think it’s just [...]
We always bang on about trying to get as personal as we can with our target audiences. Digital/social/interactive are all great ways for brands to converse directly with them, etc, etc, etc. Then this brilliant idea comes along – hand-made soft toys that are exact replicas of a kid’s drawing. The really clever studio behind this idea is Child’s Own http://www.childsown.com/ I see many correlations between what these guys do [...]
