We talk a bit about the virtues of double coded messaging in communications – the ability to serve two layers of esoteric messaging in a single piece of communication, often it’s simply a tonal or typographical technique or manipulating vernacular in pursuit of different audiences taking the intended message from the ad. Well, Grey Spain have taken this to the next level and cleverly devised a way to communicate to [...]
stuff we’re liking this week (that others did)
There are not many people who are not fascinated by Space. The Canadian Space Agency have posted a series of videos featuring astronaut Chris Hadfield explaining how you accomplish everyday tasks in Space. The videos are very engaging and interesting with Chris also answering submitted questions.
Meerkats creative director and co-founder Mike Edmonds gave a lecture on advertising to Year 5′s and 6′s at Rosalie Primary School, Shenton Park. The kids were awesome, being very attentive throughout the talk and asking some great questions. They also came up with some terrific ideas for the creative exercise – a poster to advertise an annual family pass at Adventure World.
Carlsberg test how far you’d go for a friend – starting with a phone call in the early hours telling you they need saving – and reminding us of the things worth celebrating in life. Would you pass the test? Watch it here
Today at Meerkats we have been discussing the big issue of creative process and procrastination kicked off with this by Farhat. Oh how I know this feeling… for planners and creatives… With Mike offering some more insight to all the new Kats… haha. that’s very instructive for all those poor suffering meerkats who have worked with me on any big MBI in the past 8.5yrs Will then chimed in to [...]
Wired magazine just ran a terrific special issue highlighting the awesome creativity at MIT’s Media Lab. This is essentially a privately funded uni lab, running on a measly $35m a year, that invented e-ink, the $100 laptop for third world schoolkids, Lego Robotics and Guitar Hero, among hundreds of other patented products and IP that have led to the Lab spinning off over 100 private companies. The researchers there are [...]