Okay so here’s the world’s youngest CEO. He looks 12 but is probably a far more mature 17. He runs KIIP, an internet company that rewards people for online achievements. His use of loud WOO!s and AWRIGHT!s etc was initially grating but he eventually charmed the room. Even if his “seminar” was actually a thinly veiled promo for his company. I dunno, maybe they’re gonna float soon. Side note: the [...]
Today at Meerkats we have been discussing the big issue of creative process and procrastination kicked off with this by Farhat. Oh how I know this feeling… for planners and creatives… With Mike offering some more insight to all the new Kats… haha. that’s very instructive for all those poor suffering meerkats who have worked with me on any big MBI in the past 8.5yrs Will then chimed in to [...]
Next time you are about to throw in the towel, think what would Kelvin Doe do? Kelvin Doe (aka DJ Focus) is a 15 year old engineering wiz kid that uses the objects around him to solve his problems, creating his own batteries, generators and radio station. He lives by the moto of “I believe if you focus, you can do an invention perfectly”. Show your support by donating to http://www.crowdrise.com/InnovateSalone. Donations [...]
With Youtube being overwhelmed with content these days it is often hard to find amazing visual feasts or great stories. Reelhouse offers both. It is a collection of micro documentaries and short films that are all both inspiring and visually amazing. A couple of my favourites from reelhouse: Urban Outlaw, Toy Boats, Practice & Space – Butcher & Larder
Our new brand campaign for Murdoch University is to help grow their justifiable reputation for world-class research. Which is well known within academic circles, but less so in the broader community of Perth and WA. Our job was to shine a light on some of Murdoch University’s incredible researchers; and describe the great and important work they, that is having a truly global impact. People like Simon Mallal, who’s made incredible [...]
Great work is a result of great engagement. Our newest relationship with Brownes Dairy is a great example of bringing a team together that passionately believes in their mission. In eight short weeks since being appointed, the Brownes communication collective of Meerkats, Hatchd, GT Media and Gettin’ Hectic have created a significant yoghurt re-launch campaign called “Use Buy Date” that asks West Australians to make Saturday, November 3 the “Use [...]
We’ve been on Gruen twice before and got some good online conversation going around some funny/silly ideas. This time we want to make a difference for something important. We don’t care if we win. (We don’t even care what Todd thinks). We simply want to use the audience of roughly 1 million Gruen viewers to make a difference for organ donation. Currently 2000 Aussies sit on an organ donation waiting list [...]
You hear a lot from the media. Talk of secession, the two-speed economy, a boomtown growth rate. But what does it really mean to live in WA today? What are WA residents like? How do we live? What do we value? How are we the same and how are we different to the rest of the country? Did you know that more than half of WA households are made up [...]
Here is s a great little “making of ” clip from The Mill for their “City of Possibilities” spot. The Mill were also part responsible for the old spice Muscle Music. Watch the full clip here. City of Possibilities from The Mill Visual Effects Studio on Vimeo.
The challenge with Mrs Mac’s was not simply to revatilise the brand, but to revitalise The Pie. While 9 out of 10 Australians eat pies, this great Australian tradition is under threat. More people are choosing burgers and other fast foods. What we realised is that people still have their favourite pie moments – when only a good quality pie will hit the spot. But with today’s choice it’s easy [...]
This is a great talk by Cesar Harada talking at TED. Cesar explains his story from the conceptualisation of an amazing idea to how it can be executed using non traditional methods. Fascinating talk showcasing an amazing idea. Truly inspirational. More information on Cesar and the project can be found here: Kickstarter TED
This is from I book I’ve got. The guy who wrote the book has taken six scenes from a movie and illustrated them to see if people can name the movie. The thing is, he has taken scenes that aren’t the most popular ones. His idea is that if someone really loves that movie they’ll be able to pick it from these six random illustrations. So can you pick that [...]
1.1 Constantly Evolving The interface I thought the best way to introduce digital is to take a look at where digital has come from and how it has evolved quickly since the first personal computers started appearing in the late 1960s. I know computers had been around a lot longer than 60s but this is the point where they started to become “Personal”. Even though now anyone could own a [...]
Digital 101 was conceived was conceived by Will and myself as a way of sharing and increasing the digital knowledge of our account management. Originally it was only going to be a series of internal workshops here at Meerkats but in a true digital manner we thought lets practice what we will be preaching. So we will be posting Digital 101 as a series here the Meerkats website fortnightly as well as sharing the slides on slide share.
A great insight into the man and the Apple brand. My Favourite part is around 37:25 where they talk about how design and experience changed the way we think about function. Stephen Fry sums it up best, “The function is not the point… The better is looks the more you want to use it. The more function you get out of it.” I don’t often condone posting content from TV on youtube but [...]