Lotterywest’s latest TV spot for Monday and Wednesday lotto game changes. Creative Team – Tom Wilson and Adam Cannell Brand Leader – Peta Parker Agency Producer – Nicole Beer Director – Rob Forsyth Production Company – Factor 30 Films Music – MDS Post Production – Siamese Sound – Soundbyte
Our first print work for our new property investment client – Investor Assist. Potential property investors are a rather suspicious and discerning audience. They’ve seen and read it all. However, in our first meeting with Investor Assist, we realised they had many points of difference and a trustworthy, experienced attitude. So we created long copy ads that reflected this tone of voice and their myriad of benefits.
Will Peart, business director here at Meerkats, will be lecturing the 2012 ‘Art of Account Management’ Course at Adschool. Course Description: Why do you work in communications? Are you in account management by default? You might be employed by an agency, but who do you really work for? Do you prefer to be liked or to be respected? How does your agency make money? Some of the provocations that Will [...]
Thank you all for attending the world’s laziest costume party we appreciate the outstanding effort for making as little effort as possible. We hope you had as much funs as us Kats did. We will be posting more photos so stay tuned. WINNERS A big congratulations to Kelly-Anne & Beverly from Murdoch for taking out the judges prize for the best lazy costume. Peoples Choice Award The winning decision caused quite [...]
We are loving this from Harvey Nichols in the warren this week. Apart from being an awesome female insight it is also a good advice to all with so many christmas parties this time of the year.
You may have noticed these banners we developed for iiNet doing the rounds at the moment.
A little gallery of the Kats kicking back at our annual workshop weekend. Once again leading into a few Dad’s gone wild.
When HBF first launched this campaign in 2009, one of the Meerkats overheard someone say: ‘I was rushing around having an HBF moment the other day—not remembering what’s truly important.’ This excited us. Not only had the campaign been noticed, but it affected people—so much so, it had them using our brand to describe important moments in their day-to-day lives. It seemed like an opportunity existed to make sure the [...]
Awesome writing, direction and acting.
More thinking way beyond ads here. Download it. Use it. Save the world.
Truly groundbreaking stuff for this category. 303 shifted the whole conversation around this topic. A well deserving winner of best of show at PADC for our friends up the street.
Nike’s still the coolest. And it raised money for a great cause too.
Every body here is getting excited to go and listen to Paul share his pearls of wisdom Cogs@cannes View more presentations from Paul Coghlan
Credits – Creative Director: Mike Edmonds. Copywriter: Kurt Beaudoin. Art Director: Dan Bradley. Agency Producer: Nicole Beer. Account Director: Will Peart. Account Manager: Claire Wilkinson. Advertiser’s Supervisor: Agata Sleeman. Planner: Ronnie Duncan. Production Company: Flying Fish, Sydney. Producer: Paul S. Friedman. Director: Niki Caro. Cinematographer: Russell Boyd. Editor: David Coulson. Sound Design/Arrangement: Soundbyte Studios, Perth
In early 2010 some West Australians didn’t even think that Police & Nurses existed anymore. The Global Financial Crisis had silenced it to occasional tactical promotions, as consumer sentiment sought greater safety within the walls of the big banks. As WA’s last truly West Australian financial institution, it was time to come out fighting. So Police & Nurses set stretching objectives. To grow new members by 10,000 by increasing brand [...]
By mid 2010 Meerkats had helped iiNet establish itself as the foremost challenger brand to Australia’s big phone companies. The ever-popular iiNet Guy constantly challenged the status quo of the internet category on TV, billboards and online with new products and initiatives. And iiNet’s brand awareness and sales kept moving up. But we saw a problem on the horizon. A series of consumer focus groups conducted by Meerkats up and [...]
We love this brand and are very proud of the Murdoch campaign for 3 key reasons: It was the first major brand reinvention we did at Meerkats, coming just 2 years into our little agency’s existence. It started with an idea that excited every person we presented it to at Murdoch, and yet it wasn’t an advertising idea. The Motivating Brand Idea we uncovered was embraced by this client in [...]
