It was an honour to create this Anzac advert for Lotterywest featuring WWII / WA veteran Ron Badock, ex-POW and absolute gentleman. He was kind enough to share some of his stories and for a fellow who is, in his own words, “93 not-out” he was very patient with us under hot lights during the shoot. Thank you Ron.
He really IS that interesting. Great article on Creativity on how Dos Equis, once a low-profile brand sold mostly in Texas and California, has become the country’s sixth-largest imported beer, thanks to an excellent campaign featuring this previously unknown actor, who was born for the role. Read more.
Alex Bogusky was co-founder and creative director of last decade’s superstar agency Crispin Porter + Bogusky. Anyone who’s been to Cannes in the past 10 years will have probably seen this guy giving an awesome lecture, or collecting a Grand Prix. He left the agency a few years back and is now running his own brand called Fearless Revolution. It’s more like a crowd-sourced ideas treehouse than what anyone in [...]
We’ve always admired TV work that’s totally focused on the benefits of a client’s product and yet still finds a way to be original and engaging. This new stuff from wacky New York agency Barton F. Graf 9000 is for Kayak, an online travel company. The proposition and user occasion are right there in the script and yet it’s different and funny and memorable. Great stuff. See the whole campaign here. [...]
New app from my friend Jon Burkhart over at Urgent Genius, purveyors of the finest newsjacking and creators of the Urgent Genius Weekender @SXSW. Creating a meme around Oscar-hopeful ‘The Artist’, this app allows you to ‘Artistify’ any video, turning it into a black& white trailer, complete with captions Have a play
Making the digital more physical seems to be becoming a theme in a lot of discussions. How can our physical and digital lives connect in a meaningful way? This is a smart project from IDEO which starts to explore just that.
Beautiful artworks from Nanami Cowdroy – her creative journey described in this sweet webshort from Smirnoff. I’m a bit of a fan of brands acting as patron to aspiring artists. The perfect exchange of talent and reach, if it’s handled right (and having worked on Smirnoff in the UK, they were always open to artist collaboration, as evidenced by their Smirnoff nights). Nanami was also one of the artists they got [...]
Sent to me by Tom, one of our client service Kats, this little film shows Coke brightening up a grey corner of my old hometown, in celebration of the impending London Olympics. Nice art but I wonder how long it’ll last before being covered over!
Clever little collaboration between The Satorialist, his blogger girlfriend Garance Dore and Tiffany, all curated and hosted on Instagram. Stories and images of love, romance tips as well as free music downloads all beautifully presented and wrapped in the Tiffany brand. See more here Via PSFK
Another fascinating Google experiment from Chris Milk and friends, who bought us The Wilderness Downtown. Initially bewildering – it changes animation styles rapidly – but once you get used to navigating through a constantly evolving and rendering 3D lansdcape it’s a case of ‘what will happen next?’… and ‘how do they do that?’. You can even fly through the sky which renders with vertigo-inducing accuracy …crazy genius. Play here.
Artist Ai WeiWei piles 1,200 bikes up on top of each other here – and it looks nothing like you might imagine. Via fastcompany
In a hectic world how do you keep up? By stopping and finding stillness. Insightful and personally appealing article from the New York Times via the99percent.
Charming, warm & whimsical series from Nokia. Encouraging people to do those things which make humans connect and enjoy life more. Simple things like ‘Use your smile’ (Episode 1- Berlin) Love seeing my hometown London in winter (especially when I’m in the sunshine!) here.
KLM make it super-simple to create (curate?) and share entertaining holiday images and video with this tidy little app. I like how they’ve had the discipline to be single-minded and not try to add all the bells and whistles. Travel + Thoughtful simplicity = A good manifestation of the KLM brand. Via Digital Buzz
Fascinating and subversive project from Jeff Crouse, who’s coding software to instantly replace corporate branding in the background of your videos. How long before you can buy videoglasses which remove them from the highstreet/shopping mall/beach you’re on? (In real time and for a small fee, obviously). Would you pay to UnLogo your life? Via Spaghettimag.com
Great idea from Charli and Alex, recently out of Miami Ad School NY, who are helping raise money for the Red Cross simply by getting people to donate leftover flight bonus miles, so Red Cross staff can fly for free. Don’t just ask for my money, help me make a difference (and use tech to show me the difference I make). Smart. http://www.charlihoffmann.com/ http://www.alexotis.com/
Psychologist Paul Bloom makes the case that expectation can turn anything ‘…from worthless to priceless’ on Fast Company (via DesignMind). Subjects told they were drinking expensive wine whilst in an MRI had more of their brain light up than when sampling ‘cheap’ wine – it was, of course, the same wine. Read more.
Nice idea from Holland, where an airport vending machine will now print personalised ‘Welcome’ banners, any size you’d like: www.psfk.com Won’t be long before they’re used for a campaign, like TMobile’s recent ‘Welcome Back’ operatic welcomes:
Interesting system for rewarding content creators which could change the shape of publishing and licensing things like music, for example.
Spotted in Subi Square: Latest bus backs for Murdoch, part of the ‘Vow’ campaign.
