We always bang on about trying to get as personal as we can with our target audiences. Digital/social/interactive are all great ways for brands to converse directly with them, etc, etc, etc. Then this brilliant idea comes along – hand-made soft toys that are exact replicas of a kid’s drawing. The really clever studio behind this idea is Child’s Own http://www.childsown.com/ I see many correlations between what these guys do [...]
New press work for our new client, Brownes. There used to be 500 dairy farms in WA, now there are just 172. We wanted to make the WA public aware of this alarming fact, so we dramatised it in a press ad that appeared on the back cover of the Perth Royal Show lift-out. The idea ties into the theme of Royal Show exhibits and is a fitting reminder, in [...]
Green Button. Red button. Blue button. It was a tight little recording suite in Glebe, Sydney. A radio jury of nine ECDs, CDs and SWs (Senior Writers) were all jammed in on creaky leather couches holding little remote control things with a green button, a red button and a blue button. Green meant yes. Blue meant ‘abstain’ (ie you can’t judge your own spot if it’s in the mix) and [...]
