Will Peart, business director here at Meerkats, will be lecturing the 2012 ‘Art of Account Management’ Course at Adschool.
Why do you work in communications? Are you in account management by default? You might be employed by an agency, but who do you really work for? Do you prefer to be liked or to be respected? How does your agency make money? Some of the provocations that Will asks in pursuit of answering the big questions: what makes a great account manager and how can you become one? This redeveloped course seeks to inspire you to want to be the best suit you can be; play to your strengths; know good work from great work; and do it all with the entrepreneurial spirit (and discretionary effort) your agencies and clients should expect.
For: Account Executives/Managers, Brand Managers and those interested in the day-to-day advertising process.
Sign up, or see more details on the Adschool website here.