A great insight into the man and the Apple brand.

My Favourite part is around 37:25 where they talk about how design and experience changed the way we think about function.

Stephen Fry sums it up best,

“The function is not the point… The better is looks the more you want to use it. The more function you get out of it.”

I don’t often condone posting content from TV on youtube but this was too good not to share.  Originally broadcasted on the ABC it is also available for a short time on ABC’s iview.