Thanks to all those who joined us last week for the Circus 2012 overview. We captured my chat and the case studies on video (with the exception of the final few minutes that I’ve kindly, and awkwardly re-voiced ; )
My overview of the event was a challenge – not for lack of brilliant thinking shared a Circus – but because of the volume of it. So my role as presenter was really one of curator. As shared in my previous posts, I chose a few of the most interesting themes of ‘awesomeness‘, ‘brand experience‘ and ‘media systems’ to frame some of the most interesting thinking and work.
Given time, it would have been fun to share thinking on other killer themes like data, storytelling, software, authenticity, social responsibility, content, challenging conventional wisdom, compromising the work and the overhauling the briefing process; but it made sense to chose just a few themes, expand on them, and punctuate with some of the enviable work that was on display.
Check out the presentation here.
Near the end of my presentation I provoked that the only way we can keep innovating is to develop a habit of experimentation. Citing Joe Crump, Faris Yakob, Marcus Westbury, Mark Zuckerberg, Steve Bayliss and Rory Sutherland, I challenged us all to think small and take up the challenge to go BETA. I’ve written previously about now being the moment to change the way we do things as marketers. If we can look at lessening the perceived risks and real costs of experimentation we’ll likely surprise ourselves and change the way our brands are perceived. Let’s jump in, together.