Beautiful artworks from Nanami Cowdroy – her creative journey described in this sweet webshort from Smirnoff. I’m a bit of a fan of brands acting as patron to aspiring artists. The perfect exchange of talent and reach, if it’s handled right (and having worked on Smirnoff in the UK, they were always open to artist collaboration, as evidenced by their Smirnoff nights). Nanami was also one of the artists they got [...]
Sent to me by Tom, one of our client service Kats, this little film shows Coke brightening up a grey corner of my old hometown, in celebration of the impending London Olympics. Nice art but I wonder how long it’ll last before being covered over!
I recently rediscovered skateboards again at the age of 37. I also recently discovered that I don’t bounce up quite as quickly as I used to at 16, when I came off the board. I still have the scars 3 months later. Longboards have become popular again and I love the design of the shapes of the boards as well as the graphics they put on them. This video is [...]
Well what can I say. She’s gorgeous, the videoclip is beautifully shot and the song is a breath of fresh air from the usual synthesised voices of every single other female singer out there at the moment (okay maybe not all of them).
The Cohen Brothers have made some awesome movies but I think my most favourite scene from any of their films is the Hula Hoop scene from the Hudsucker Proxy. It’s the perfect scene. I just wanna say scene one more time – scene.
Post Modern Motorcyles take iconic Australian Postie bikes (the Honda CT110) and turn them into cool cafe racers. It’s not about speed, it’s about looks. In their own words their bikes provide the perfect antidote to high fuel prices and even higher carbon footprints with an economic sense of style born on the streets of Fitzroy, Melbourne. Don’t we all wish we could be described like this, I know I [...]
I love the way Nike continue to position themselves as more than just a sports apparel company but rather a big brother to all amateur sports enthusiasts. Once again with the amazing work and technology developed by R/GA they have developed a tool to help amateurs, in this case basketball players, learn from and match their performance with professionals players and their idols. Similar to previous work like Nike+ for running and Head 2 Head for American [...]
So you must have seen these guys dancing on treadmills in their basement and with one camera, 8 treadmills and next to no budget they have racked up over 11 million views on youtube since 2009. After various other successful viral music videos, it is safe to say that everything they touch turns to viral gold. It is then no wonder why Chevrolet teamed up with them to make this unique [...]
This takes the vote as our favourite Superbowl ad this year. Budweiser use their extreme Superbowl budget to give some everyday people an experience they will never forget. By turning a minor league/ social game of hockey in to a world cup experience by flash mobbing the game with everything from capacity house of spectators to commentators, cameras, lights, tickertape, body-painted fans, and mascots. A nice heartwarming clip along the [...]
Knowing your audience and what turns them on paid off for Coca-Cola when they launched the Coke Burn project. It’s inspiring, feels authentic and is a great watch too. Check out the Case Study here.
Have fun finding the ten hidden meerkats in this page taken from “Where’s the Meerkat?”. Written by Jen Wainwright and illustrated by Paul Moran, Steve Wiltshire and Simon Ecob.
Clever little collaboration between The Satorialist, his blogger girlfriend Garance Dore and Tiffany, all curated and hosted on Instagram. Stories and images of love, romance tips as well as free music downloads all beautifully presented and wrapped in the Tiffany brand. See more here Via PSFK
Another fascinating Google experiment from Chris Milk and friends, who bought us The Wilderness Downtown. Initially bewildering – it changes animation styles rapidly – but once you get used to navigating through a constantly evolving and rendering 3D lansdcape it’s a case of ‘what will happen next?’… and ‘how do they do that?’. You can even fly through the sky which renders with vertigo-inducing accuracy …crazy genius. Play here.
A great idea that tugs on the heart strings. If you like animals, which I do, you will appreciate what this site is trying to do. It’s a strange one, but it’s common for owners to look like their pets. Doggelganger is a site that was developed by Colenso BBDO NZ for the Pedigree adoption drive in NZ, helping to partner people with a dog that is up for adoption. Once [...]
In 1999 Jeff Harris undertook a self portrait project. 12 years and 4,748 self portraits later, Jeff continues the project which has seen him “get off the couch” and accomplish many things he would not have normally done before commencing this project. In this video from Time Lightbox, you will see that Jeff has been through a lot in 12 years but it would seem that nothing can get in the way of his [...]
This is all you need to know. Contagious exists to find and filter the most innovative exercises in branding, technology, and popular culture, and deliver this collective wisdom to their subscribers. Once a year, they round up the highlights, identify what’s important and why, and push it out to the world. Welcome to Most Contagious 2011.
Smart, simple, demonstrates the main benefit. Perfect ad.
This is a clever piece that looks to draw on several of the Virgin businesses over the years where they have changed the shape of a category and leverage that for their new push, into banking. Tough category but with this brand anything is possible.
Vinnie Jones (love him) shows how hard and fast Hands-only CPR to Stayin’ Alive by the Bee Gees can help save the life of someone who has had a cardiac arrest. Produced by Grey UK for the British Heart Foundation This cool ad spot spearheads the campaign backed up by apps, blogs, social media and merchandise. Visit the site here. This is very cleaver as well as educational. Enjoy!
Reading ‘Making Ideas Happen’ by Scott Belsky over the holiday break was somewhat of an epiphany for me. I’ve been a casual fan of The 99% and The Behance Network through distracted twitter check-ins… but it turns out that Scott Belsky has so much gold to share, he wrote a whole book about it. His basic premise is that the same forces that make us creative – playfulness, and an [...]
Here is a great idea that looks like it came straight from the pages of the book Nudge, by Richard H. Thaler and Prof. Cass R. Sunstein Gym-pact is a new iPhone app designed to help users stay motivated to go to the gym. After downloading the app and registering, you nominate your gym and select a target goal and then an amount you are willing to lose if you fail. [...]
