This is all you need to know. Contagious exists to find and filter the most innovative exercises in branding, technology, and popular culture, and deliver this collective wisdom to their subscribers. Once a year, they round up the highlights, identify what’s important and why, and push it out to the world. Welcome to Most Contagious 2011.
Smart, simple, demonstrates the main benefit. Perfect ad.
This is a clever piece that looks to draw on several of the Virgin businesses over the years where they have changed the shape of a category and leverage that for their new push, into banking. Tough category but with this brand anything is possible.
Vinnie Jones (love him) shows how hard and fast Hands-only CPR to Stayin’ Alive by the Bee Gees can help save the life of someone who has had a cardiac arrest. Produced by Grey UK for the British Heart Foundation This cool ad spot spearheads the campaign backed up by apps, blogs, social media and merchandise. Visit the site here. This is very cleaver as well as educational. Enjoy!
Reading ‘Making Ideas Happen’ by Scott Belsky over the holiday break was somewhat of an epiphany for me. I’ve been a casual fan of The 99% and The Behance Network through distracted twitter check-ins… but it turns out that Scott Belsky has so much gold to share, he wrote a whole book about it. His basic premise is that the same forces that make us creative – playfulness, and an [...]
Here is a great idea that looks like it came straight from the pages of the book Nudge, by Richard H. Thaler and Prof. Cass R. Sunstein Gym-pact is a new iPhone app designed to help users stay motivated to go to the gym. After downloading the app and registering, you nominate your gym and select a target goal and then an amount you are willing to lose if you fail. [...]
Artist Ai WeiWei piles 1,200 bikes up on top of each other here – and it looks nothing like you might imagine. Via fastcompany
We just created our own planet. Well, not a real planet, but a globe of our agency’s streetscape using Stereographic Street View which transforms any location into its own three dimensional panoramic floating island. It’s like a tailor-made planet for every type of habitation. Users can also invert the globe, making the outer frame of the planet its center and vice versa. The globe can be moved around to change the perspective [...]
This is Carlsberg stunts in Belgium with 148 bikers in a movie theatre. Just watch it speaks for itself…brilliant!
Weightwatchers UK know their people. They’ve created a music video with their weight-watchers, a community for their audeince and a game of their offering.
In a hectic world how do you keep up? By stopping and finding stillness. Insightful and personally appealing article from the New York Times via the99percent.
Charming, warm & whimsical series from Nokia. Encouraging people to do those things which make humans connect and enjoy life more. Simple things like ‘Use your smile’ (Episode 1- Berlin) Love seeing my hometown London in winter (especially when I’m in the sunshine!) here.
This spot really tugged at my heart strings. It’s such a simple idea with strong call to action.
On October 5, New Zealand suffered its worst ever maritime environmental disaster. The MV Rena cargo ship ran aground and spilled 350 tonnes of oil into the Bay of Plenty, killing 20,000 birds.
To emphasise the risks of deep-sea oil, Greenpeace asked Publicis Mojo Auckland to use the smaller scale Rena oil spill as an example.
I found this in my travels at Hello You Creatives, a group I follow on Tumblr.
KLM make it super-simple to create (curate?) and share entertaining holiday images and video with this tidy little app. I like how they’ve had the discipline to be single-minded and not try to add all the bells and whistles. Travel + Thoughtful simplicity = A good manifestation of the KLM brand. Via Digital Buzz
I spotted great digital campaign for McDonald’s from DDB Denmark today on TheFWA. The campaign revolves around a smartphone app for Iphone and Android that scans custom QR codes to receive virtual coins and link to the users facebook account. McDonald’s have apparently hidden 1 million of the QR codes around the country. Codes can be found online, tv, print, outdoor, in-store and elsewhere. Each QR code can be scanned once a day [...]
Here’s a sweet project from Google Chrome for the tribe of Johnny Cash fans.
The project was created to give Johnny Cash fans a chance to collectively make his final music video. Each fan illustrates their own frame of the video to make a tribute to Johnny. As people all over the world contribute, the project continues to evolve and grow, one frame at a time.
Wow, can’t believe I have only just seen this. I just spotted this little facebook app on Mashable. It boasts the fastest growing amount of Facebook likes in history with 12,214,317 likes as I write this. Take This Lollipop is an interactive horror movie from the creative genius behind elf yourself. Originally created as a side project for Halloween, it has well surpassed expectations. Try it out yourself: www.takethislollipop.com Or watch some of [...]
Fascinating and subversive project from Jeff Crouse, who’s coding software to instantly replace corporate branding in the background of your videos. How long before you can buy videoglasses which remove them from the highstreet/shopping mall/beach you’re on? (In real time and for a small fee, obviously). Would you pay to UnLogo your life? Via Spaghettimag.com
If part of advertising is about inducing an emotional response then this hits the nail on the head. Very impactful and memorable. I found this on Mumbrella
I predict this will be a good digital idea to watch. Visual Jazz has teamed up with JB Hi-Fi to create a subscription based music service giving subscribers access to millions of songs online for $6.67/month. While this type of service is not a revolutionary idea, it is one of the first in Australia thanks to many of the big players like Spotify which is not available here. With the backing [...]
