AWARD school 2012
Kurt is the Perth head of AWARD school this year (with fellow tutors Garry from The Brand and Rich from 303). The brief comes out Jan. 20. All applicants welcome.
Will's 'The Art of Account Management' at Adschool
Will Peart, business director here at Meerkats, will be lecturing the 2012 ‘Art of Account Management’ Course at Adschool. Course Description: Why do you work in communications? Are you in account management by default? You might be employed by an agency, but who do you really work for? Do you prefer to be liked or to be respected? How does your agency make money? Some of the provocations that Will [...]
Most Contagious
This is all you need to know. Contagious exists to find and filter the most innovative exercises in branding, technology, and popular culture, and deliver this collective wisdom to their subscribers. Once a year, they round up the highlights, identify what’s important and why, and push it out to the world. Welcome to Most Contagious 2011.
The Joy of Quiet
In a hectic world how do you keep up? By stopping and finding stillness. Insightful and personally appealing article from the New York Times via the99percent.
The future of gaming
We all hear and talk a fair bit about gaming, or the buzzwordiculous phrase gamification. At times the idea of gaming is discounted as only relevant ‘for the kids’. Wrong. Check out PSFK’s ‘Future Of Gaming Report’ which presents key trends emerging within the gaming space that brands, non-profits and communities can leverage to build engagement and motivate their target audience towards achieving a desired goal or outcome.
It’s designed to inspire anyone tasked with creating compelling user experiences, whether that be on a digital screen, in the real world or somewhere in between.
The West Visit
Last month the Meerkats Studio were invited on an exclusive tour of The West Australian Newspaper (ok, so anyone can go but we felt pretty special). We joined our tour guide Anthony and a couple of fellow ‘Newspaper Enthusiasts’ and went on an epic 3 hour journey to see just how the paper is made. See said 3 hours conveniently compressed into an exciting 2 minute short film made for [...]
The alchemy of expectation
Psychologist Paul Bloom makes the case that expectation can turn anything ‘…from worthless to priceless’ on Fast Company (via DesignMind). Subjects told they were drinking expensive wine whilst in an MRI had more of their brain light up than when sampling ‘cheap’ wine – it was, of course, the same wine. Read more.
CASESTUDY: ‘The joy of content: how a new communications model is paying back for Cadbury’
Who doesn’t know and love (envy) the ‘Gorilla’ spot from Cadbury’s Glass and a Half Full Productions campaign? It’s surely one of the best examples of a brand that has been reinvigorated by doing things differently. Cadbury (with the help of Fallon London) boldly stepped beyond persuasion and product benefit to pursue brand fame with content that doesn’t talk about the brand experience, but is the brand experience. This video [...]
The case for creativity
For an informed opinion about why our industry strives for creative excellence, check this out. The Case for Creativity View more presentations from James Hurman We all believe in creativity, but often clients need to give themselves permission to want great work. The Case for Creativity is a book about the connection between creativity and effectiveness in advertising. Supported by the numbers (from various research sources) it makes a pretty [...]
Cogs @ Cannes
Every body here is getting excited to go and listen to Paul share his pearls of wisdom Cogs@cannes View more presentations from Paul Coghlan