The Joy of Quiet
In a hectic world how do you keep up? By stopping and finding stillness. Insightful and personally appealing article from the New York Times via the99percent.
Nokia's Little Amazing Show - Episode 2: London
Charming, warm & whimsical series from Nokia. Encouraging people to do those things which make humans connect and enjoy life more. Simple things like ‘Use your smile’ (Episode 1- Berlin) Love seeing my hometown London in winter (especially when I’m in the sunshine!) here.
Greenpeace: Oil on canvas
This spot really tugged at my heart strings. It’s such a simple idea with strong call to action.
On October 5, New Zealand suffered its worst ever maritime environmental disaster. The MV Rena cargo ship ran aground and spilled 350 tonnes of oil into the Bay of Plenty, killing 20,000 birds.
To emphasise the risks of deep-sea oil, Greenpeace asked Publicis Mojo Auckland to use the smaller scale Rena oil spill as an example.
The future of gaming
We all hear and talk a fair bit about gaming, or the buzzwordiculous phrase gamification. At times the idea of gaming is discounted as only relevant ‘for the kids’. Wrong. Check out PSFK’s ‘Future Of Gaming Report’ which presents key trends emerging within the gaming space that brands, non-profits and communities can leverage to build engagement and motivate their target audience towards achieving a desired goal or outcome.
It’s designed to inspire anyone tasked with creating compelling user experiences, whether that be on a digital screen, in the real world or somewhere in between.
The Heineken Social Christmas Tree
I found this in my travels at Hello You Creatives, a group I follow on Tumblr.
The journey of you
KLM make it super-simple to create (curate?) and share entertaining holiday images and video with this tidy little app. I like how they’ve had the discipline to be single-minded and not try to add all the bells and whistles. Travel + Thoughtful simplicity = A good manifestation of the KLM brand. Via Digital Buzz
McDonald's Coinoffers - Denmark
I spotted great digital campaign for McDonald’s from DDB Denmark today on TheFWA. The campaign revolves around a smartphone app for Iphone and Android that scans custom QR codes to receive virtual coins and link to the users facebook account. McDonald’s have apparently hidden 1 million of the QR codes around the country. Codes can be found online, tv, print, outdoor, in-store and elsewhere. Each QR code can be scanned once a day [...]
The Johnny Cash Project
Here’s a sweet project from Google Chrome for the tribe of Johnny Cash fans.
The project was created to give Johnny Cash fans a chance to collectively make his final music video. Each fan illustrates their own frame of the video to make a tribute to Johnny. As people all over the world contribute, the project continues to evolve and grow, one frame at a time.
Take This Lollipop
Wow, can’t believe I have only just seen this. I just spotted this little facebook app on Mashable. It boasts the fastest growing amount of Facebook likes in history with 12,214,317 likes as I write this. Take This Lollipop is an interactive horror movie from the creative genius behind elf yourself. Originally created as a side project for Halloween, it has well surpassed expectations. Try it out yourself: www.takethislollipop.com Or watch some of [...]
The West Visit
Last month the Meerkats Studio were invited on an exclusive tour of The West Australian Newspaper (ok, so anyone can go but we felt pretty special). We joined our tour guide Anthony and a couple of fellow ‘Newspaper Enthusiasts’ and went on an epic 3 hour journey to see just how the paper is made. See said 3 hours conveniently compressed into an exciting 2 minute short film made for [...]
UnLogo your life
Fascinating and subversive project from Jeff Crouse, who’s coding software to instantly replace corporate branding in the background of your videos. How long before you can buy videoglasses which remove them from the highstreet/shopping mall/beach you’re on? (In real time and for a small fee, obviously). Would you pay to UnLogo your life? Via Spaghettimag.com
The Ship Song Project
If part of advertising is about inducing an emotional response then this hits the nail on the head. Very impactful and memorable. I found this on Mumbrella
JB Hi-Fi NOW
I predict this will be a good digital idea to watch. Visual Jazz has teamed up with JB Hi-Fi to create a subscription based music service giving subscribers access to millions of songs online for $6.67/month. While this type of service is not a revolutionary idea, it is one of the first in Australia thanks to many of the big players like Spotify which is not available here. With the backing [...]
Coca-Cola walking the happiness talk
Here’s a festive tear-jerker. Coca-Cola’s short film, from McCann Erickson Phillipines, about families reuniting in the Philippines is now one of the most shared ads of the year, and it’s easy to see why. Brands are getting better and better at using their advertising to point at the things they’re doing, rather than just ‘making ads’. Watch it.
Lazy Costume Party 2011
Thank you all for attending the world’s laziest costume party we appreciate the outstanding effort for making as little effort as possible. We hope you had as much funs as us Kats did. We will be posting more photos so stay tuned. WINNERS A big congratulations to Kelly-Anne & Beverly from Murdoch for taking out the judges prize for the best lazy costume. Peoples Choice Award The winning decision caused quite [...]
Tasty Idea: Wrap Gifts Like A Burger
Here’s a cute idea that seems pretty relevant for the Christmas season. Enjoy.
Helping you make a difference
Great idea from Charli and Alex, recently out of Miami Ad School NY, who are helping raise money for the Red Cross simply by getting people to donate leftover flight bonus miles, so Red Cross staff can fly for free. Don’t just ask for my money, help me make a difference (and use tech to show me the difference I make). Smart. http://www.charlihoffmann.com/ http://www.alexotis.com/
Condom08 - The Sex Profile
Another great find from Aden over at Digital Buzz Blog. This integrated campaign seems to incorporate every single buzz technique around at the moment. It’s got: QR codes Smartphone app Social sharing Infographics Gamification Great case study video What haven’t they done in this campaign? What I like most about this campaign is the complete integration through all media channels. I love the way they use the data collected from the apps for [...]
The alchemy of expectation
Psychologist Paul Bloom makes the case that expectation can turn anything ‘…from worthless to priceless’ on Fast Company (via DesignMind). Subjects told they were drinking expensive wine whilst in an MRI had more of their brain light up than when sampling ‘cheap’ wine – it was, of course, the same wine. Read more.
CASESTUDY: ‘The joy of content: how a new communications model is paying back for Cadbury’
Who doesn’t know and love (envy) the ‘Gorilla’ spot from Cadbury’s Glass and a Half Full Productions campaign? It’s surely one of the best examples of a brand that has been reinvigorated by doing things differently. Cadbury (with the help of Fallon London) boldly stepped beyond persuasion and product benefit to pursue brand fame with content that doesn’t talk about the brand experience, but is the brand experience. This video [...]
A taste of the extraordinary
This is a superb new campaign for Drambuie which intentionally seeks to ‘explain a little less and intrigue a little more’. A campaign than acknowledges the value in being both esoteric and mysterious. Sometimes being a little less obvious works.