Mrs Mac's is one big family bakery

We’ve been working with our friends at Mrs Mac’s to uncover what it is that Australians love about Mrs Mac’s and what matters to them about the humble pie.

Few Australians know that Mrs Mac’s is one of the last great family owned food businesses, and fewer still have had the pleasure of visiting the Mrs Mac’s site in Morley, WA, to see the locally-sourced ingredients being baked in what is simply one big family bakery.

Now Australians are about to see it for themselves.

 

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96FM Keep Real Music Alive

96FM is Perth's new number one radio station

Our client 96FM has reclaimed top spot amongst Perth radio stations for the first time in 20 years!  Having recently worked very closely with the team at 96FM in helping them define their brand develop some campaign work, we’re really happy for the team at achieving such an amazing result.  The people at 96 have made some big changes, and their team and product is better than ever – so [...]

 

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HBF Moments

When HBF first launched this campaign in 2009, one of the Meerkats overheard someone say: ‘I was rushing around having an HBF moment the other day—not remembering what’s truly important.’ This excited us. Not only had the campaign been noticed, but it affected people—so much so, it had them using our brand to describe important moments in their day-to-day lives. It seemed like an opportunity existed to make sure the [...]

 

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PNCS The Stand

In early 2010 some West Australians didn’t even think that Police & Nurses existed anymore. The Global Financial Crisis had silenced it to occasional tactical promotions, as consumer sentiment sought greater safety within the walls of the big banks. As WA’s last truly West Australian financial institution, it was time to come out fighting. So Police & Nurses set stretching objectives. To grow new members by 10,000 by increasing brand [...]

 

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iiNet No.2 Campaign – How to be a big underdog.

By mid 2010 Meerkats had helped iiNet establish itself as the foremost challenger brand to Australia’s big phone companies. The ever-popular iiNet Guy constantly challenged the status quo of the internet category on TV, billboards and online with new products and initiatives. And iiNet’s brand awareness and sales kept moving up. But we saw a problem on the horizon. A series of consumer focus groups conducted by Meerkats up and [...]

 

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Murdoch University – Discoverers Welcome.

We love this brand and are very proud of the Murdoch campaign for 3 key reasons: It was the first major brand reinvention we did at Meerkats, coming just 2 years into our little agency’s existence. It started with an idea that excited every person we presented it to at Murdoch, and yet it wasn’t an advertising idea. The Motivating Brand Idea we uncovered was embraced by this client in [...]