We think of Meerkats as not so much an agency as a club of brands. Our client list is small but deep, with just a handful of well-known WA-based organisations. Each one is driven to create a greater share of the future through strong self-belief and clear brand vision.
When HBF first launched this campaign in 2009, one of the Meerkats overheard someone say: ‘I was rushing around having an HBF moment the other day—not remembering what’s truly important.’ This excited us. Not only had the campaign been noticed, but it affected people—so much so, it had them using our brand to describe important moments in their day-to-day lives. It seemed like an opportunity existed to make sure the [...]
In early 2010 some West Australians didn’t even think that Police & Nurses existed anymore. The Global Financial Crisis had silenced it to occasional tactical promotions, as consumer sentiment sought greater safety within the walls of the big banks. As WA’s last truly West Australian financial institution, it was time to come out fighting. So Police & Nurses set stretching objectives. To grow new members by 10,000 by increasing brand [...]
By mid 2010 Meerkats had helped iiNet establish itself as the foremost challenger brand to Australia’s big phone companies. The ever-popular iiNet Guy constantly challenged the status quo of the internet category on TV, billboards and online with new products and initiatives. And iiNet’s brand awareness and sales kept moving up. But we saw a problem on the horizon. A series of consumer focus groups conducted by Meerkats up and [...]
We love this brand and are very proud of the Murdoch campaign for 3 key reasons: It was the first major brand reinvention we did at Meerkats, coming just 2 years into our little agency’s existence. It started with an idea that excited every person we presented it to at Murdoch, and yet it wasn’t an advertising idea. The Motivating Brand Idea we uncovered was embraced by this client in [...]
