This page is more about sharing any recent work we like. Questions and comments welcome. But sorry, no anonymous messages will be posted (there’s too much childish sniping in our industry already).
I’m reflecting on a common theme that was touched on by many at Circus this year, but in particular by both Nick Law, chief creative at digital pioneers R/GA and Tom Uglow, head wizard at Google Creative Labs. Experience. Both Tom and Nick talked about, and provided brilliant examples of, how brands benefit from selling an experience rather than just a product. Tom went on to suggest that the process [...]
A way for everyone to get paid like they work in mining.
iiNet have downsized your downtime. Check out the extended auditions.
iiNet have downsized your downtime. Check out the extended auditions.
Lotterywest’s latest TV spot for Monday and Wednesday lotto game changes. Creative Team – Tom Wilson and Adam Cannell Brand Leader – Peta Parker Agency Producer – Nicole Beer Director – Rob Forsyth Production Company – Factor 30 Films Music – MDS Post Production – Siamese Sound – Soundbyte
Our first print work for our new property investment client – Investor Assist. Potential property investors are a rather suspicious and discerning audience. They’ve seen and read it all. However, in our first meeting with Investor Assist, we realised they had many points of difference and a trustworthy, experienced attitude. So we created long copy ads that reflected this tone of voice and their myriad of benefits.
The first in a line of efforts to celebrate Perth’s original FM station.
“Sh*t Perth People Say” is a compilation of observations and oddities about the people in the most isolated city in the world – Perth. It is also, as it turns out, a neat little case study in tapping into public sentiment and a social trend, rapidly creating bespoke content, and seeding it in the community. A good social idea isn’t just an entertaining bit of content, it’s something that enables a participative form [...]
Kurt is the Perth head of AWARD school this year (with fellow tutors Garry from The Brand and Rich from 303). The brief comes out Jan. 20. All applicants welcome.
Will Peart, business director here at Meerkats, will be lecturing the 2012 ‘Art of Account Management’ Course at Adschool. Course Description: Why do you work in communications? Are you in account management by default? You might be employed by an agency, but who do you really work for? Do you prefer to be liked or to be respected? How does your agency make money? Some of the provocations that Will [...]
Our very own Paul Coghlan scored himself $20,000 for this nice piece of writing and insight. He also scroed $20,000 free airtime for Lotterywest. Big thanks to Austereo and Soundbyte.
Some fun for the AdNews mock brief.
You may have noticed these banners we developed for iiNet doing the rounds at the moment.
Spotted in Subi Square: Latest bus backs for Murdoch, part of the ‘Vow’ campaign.
