XXXX Island
Well, this doesn’t take much explanation does it. XXXX have bought an island for their tribe of beer drinkers to ‘be men’. Oh yes.
Jeff Harris : Self Portrait
In 1999 Jeff Harris undertook a self portrait project. 12 years and 4,748 self portraits later, Jeff continues the project which has seen him “get off the couch” and accomplish many things he would not have normally done before commencing this project. In this video from Time Lightbox, you will see that Jeff has been through a lot in 12 years but it would seem that nothing can get in the way of his [...]
Tasty Idea: Wrap Gifts Like A Burger
Here’s a cute idea that seems pretty relevant for the Christmas season. Enjoy.
CASESTUDY: ‘The joy of content: how a new communications model is paying back for Cadbury’
Who doesn’t know and love (envy) the ‘Gorilla’ spot from Cadbury’s Glass and a Half Full Productions campaign? It’s surely one of the best examples of a brand that has been reinvigorated by doing things differently. Cadbury (with the help of Fallon London) boldly stepped beyond persuasion and product benefit to pursue brand fame with content that doesn’t talk about the brand experience, but is the brand experience. This video [...]