Will shares some of the lessons he learned at the recent Circus Festival of Commercial Creativity, and talks about how we, collectively as agency and clients can work toward creating better brand experiences by creating a environment of testing, experimentation and ‘going BETA’…
I’m reflecting on a common theme that was touched on by many at Circus this year, but in particular by both Nick Law, chief creative at digital pioneers R/GA and Tom Uglow, head wizard at Google Creative Labs. Experience. Both Tom and Nick talked about, and provided brilliant examples of, how brands benefit from selling an experience rather than just a product. Tom went on to suggest that the process [...]
Joe Crump seems to think we shouldn’t underestimate the value of doing the kind of stuff we often lump into the ‘digital’ basket sooner rather than later. But how can we lessen the risk? Read on…
When an agency sends someone to an industry event like the Circus Festival of Commercial Creativity (#circus2012) the task at hand is to bring knowledge back to the agency – but for me, the tricky part is knowing which bits of information are relevant, and which bits are purely advertising academic porn. With the best communications minds in the world converging on a single event, it’s difficult to divide the two. But [...]
