“Forget Social! Social is now a feature not a platform.” Bold words from my new favourite web thinker Roger McNamee. I was lucky enough to see some of his slides from Mashable connect 2012 posted on facebook this morning. They slides were so inspiring I started to do some digging and this this TEDx talk from last year. I would still love to find a video of his Mashable connect talk. So if [...]
I love this campaign. I am glad they did a case study video. I can’t remember how I found out about this but I remember was guttered when I found out I could not win it out side of the Netherlands. A beautiful looking and crafted campaign with the ability to win an awesome prize.
Making the digital more physical seems to be becoming a theme in a lot of discussions. How can our physical and digital lives connect in a meaningful way? This is a smart project from IDEO which starts to explore just that.
I love the way Nike continue to position themselves as more than just a sports apparel company but rather a big brother to all amateur sports enthusiasts. Once again with the amazing work and technology developed by R/GA they have developed a tool to help amateurs, in this case basketball players, learn from and match their performance with professionals players and their idols. Similar to previous work like Nike+ for running and Head 2 Head for American [...]
I spotted great digital campaign for McDonald’s from DDB Denmark today on TheFWA. The campaign revolves around a smartphone app for Iphone and Android that scans custom QR codes to receive virtual coins and link to the users facebook account. McDonald’s have apparently hidden 1 million of the QR codes around the country. Codes can be found online, tv, print, outdoor, in-store and elsewhere. Each QR code can be scanned once a day [...]
Wow, can’t believe I have only just seen this. I just spotted this little facebook app on Mashable. It boasts the fastest growing amount of Facebook likes in history with 12,214,317 likes as I write this. Take This Lollipop is an interactive horror movie from the creative genius behind elf yourself. Originally created as a side project for Halloween, it has well surpassed expectations. Try it out yourself: www.takethislollipop.com Or watch some of [...]
