When HBF first launched this campaign in 2009, one of the Meerkats overheard someone say: ‘I was rushing around having an HBF moment the other day—not remembering what’s truly important.’ This excited us. Not only had the campaign been noticed, but it affected people—so much so, it had them using our brand to describe important moments in their day-to-day lives. It seemed like an opportunity existed to make sure the [...]
Credits – Creative Director: Mike Edmonds. Copywriter: Kurt Beaudoin. Art Director: Dan Bradley. Agency Producer: Nicole Beer. Account Director: Will Peart. Account Manager: Claire Wilkinson. Advertiser’s Supervisor: Agata Sleeman. Planner: Ronnie Duncan. Production Company: Flying Fish, Sydney. Producer: Paul S. Friedman. Director: Niki Caro. Cinematographer: Russell Boyd. Editor: David Coulson. Sound Design/Arrangement: Soundbyte Studios, Perth
Credits – Creative Director: Mike Edmonds. Copywriter: Kurt Beaudoin. Art Director: Dan Bradley. Agency Producer: Nicole Beer. Account Director: Will Peart. Account Manager: Claire Wilkinson. Advertiser’s Supervisor: Agata Sleeman. Planner: Ronnie Duncan. Production Company: Flying Fish, Sydney. Producer: Paul S. Friedman. Director: Niki Caro. Cinematographer: Russell Boyd. Editor: David Coulson. Sound Design/Arrangement: Soundbyte Studios, Perth
Credits – Creative Director: Mike Edmonds. Copywriter: Kurt Beaudoin. Art Director: Dan Bradley. Agency Producer: Nicole Beer. Account Director: Will Peart. Account Manager: Claire Wilkinson. Advertiser’s Supervisor: Agata Sleeman. Planner: Ronnie Duncan. Production Company: Flying Fish, Sydney. Producer: Paul S. Friedman. Director: Niki Caro. Cinematographer: Russell Boyd. Editor: David Coulson. Sound Design/Arrangement: Soundbyte Studios, Perth
