A brave decision by Police and Nurses to compare themselves to the big banks. You might be surprised to see how well they measure up.
In early 2010 some West Australians didn’t even think that Police & Nurses existed anymore. The Global Financial Crisis had silenced it to occasional tactical promotions, as consumer sentiment sought greater safety within the walls of the big banks. As WA’s last truly West Australian financial institution, it was time to come out fighting. So Police & Nurses set stretching objectives. To grow new members by 10,000 by increasing brand [...]