A brave decision by Police and Nurses to compare themselves to the big banks. You might be surprised to see how well they measure up.
Our new brand campaign for Murdoch University is to help grow their justifiable reputation for world-class research. Which is well known within academic circles, but less so in the broader community of Perth and WA. Our job was to shine a light on some of Murdoch University’s incredible researchers; and describe the great and important work they, that is having a truly global impact. People like Simon Mallal, who’s made incredible [...]
Here is s a great little “making of ” clip from The Mill for their “City of Possibilities” spot. The Mill were also part responsible for the old spice Muscle Music. Watch the full clip here. City of Possibilities from The Mill Visual Effects Studio on Vimeo.
Bill Bernbach said “If your advertising goes unnoticed, everything else is academic”. Here’s the first of some sweet news films from Instant Kiwi in NZ. They won’t go unnoticed. The rest can be watched here.
Great spot for Star City – Sydney from The Monkeys. The ad features Bill Baker performing a lounge rendition of “welcome to the jungle” on a piano wheeled through the casino while outrageous stories are unfolding in the background. Think Star City meets the Hangover. I sense we will see more about these background stories in the future. So stay tuned.
A great use of the prospect theory in advertising. It’s also a very funny take on the effect. If you are feeling brave and have a brain like Ronnie’s you can find out more about the prospect theory here.
The latest spot for Scratch ‘n Win.
Lotterywest’s latest TV spot for Monday and Wednesday lotto game changes. Creative Team – Tom Wilson and Adam Cannell Brand Leader – Peta Parker Agency Producer – Nicole Beer Director – Rob Forsyth Production Company – Factor 30 Films Music – MDS Post Production – Siamese Sound – Soundbyte
Vinnie Jones (love him) shows how hard and fast Hands-only CPR to Stayin’ Alive by the Bee Gees can help save the life of someone who has had a cardiac arrest. Produced by Grey UK for the British Heart Foundation This cool ad spot spearheads the campaign backed up by apps, blogs, social media and merchandise. Visit the site here. This is very cleaver as well as educational. Enjoy!