“Sh*t Perth People Say” is a compilation of observations and oddities about the people in the most isolated city in the world – Perth. It is also, as it turns out, a neat little case study in tapping into public sentiment and a social trend, rapidly creating bespoke content, and seeding it in the community. A good social idea isn’t just an entertaining bit of content, it’s something that enables a participative form [...]
Vinnie Jones (love him) shows how hard and fast Hands-only CPR to Stayin’ Alive by the Bee Gees can help save the life of someone who has had a cardiac arrest. Produced by Grey UK for the British Heart Foundation This cool ad spot spearheads the campaign backed up by apps, blogs, social media and merchandise. Visit the site here. This is very cleaver as well as educational. Enjoy!
This is Carlsberg stunts in Belgium with 148 bikers in a movie theatre. Just watch it speaks for itself…brilliant!