This spot really tugged at my heart strings. It’s such a simple idea with strong call to action.

On October 5, New Zealand suffered its worst ever maritime environmental disaster. The MV Rena cargo ship ran aground and spilled 350 tonnes of oil into the Bay of Plenty, killing 20,000 birds.

To emphasise the risks of deep-sea oil, Greenpeace asked Publicis Mojo Auckland to use the smaller scale Rena oil spill as an example.