How that makes us different
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How we’re different...
to ad agencies.
Okay, let’s get real. Meerkats is all about truth. And the truth is, if all you’re after is new brand campaign or sales promotion; there are a handful of terrific ad agencies in the cities Meerkats operates in that are just as good as us. They’re modern, clever and pretty fast too.
But if you want to get off that rollercoaster of sales spikes and dips that come with an addiction to advertising, then Meerkats starts to become a little more unique. Our income, for example, is not predicated on making advertising outputs. We get paid for making a difference to our clients’ business. So we don’t leap to advertising as a solution for every business problem.
How we’re different...
to management consultants.
Here’s another hand-on-heart truth: we can’t do everything that the big consulting brands of this world do. The global giants of management consulting have enormous teams of specialists to help organisations with the complex mechanics of commerce: production efficiency, operational cost cutting, new market analysis, management structures, and so on.
And they’re very good at it.
How we're different...
to brand consultants.
Purpose is the new black in business. Everybody wants one. Which is good, because when we started Meerkats in 2004 the word wasn’t on anyone’s radar. But also bad, because now purpose is already being mass produced instead of custom made.